Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands.
The Ivorian alcoholic drinks market remains dominated by beer and wine, while spirits remains relatively a small category that caters to niche demand. The general preference for wine over spirits among the population of Côte d’Ivoire is due to their culinary habits, with Ivoirians drinking a lot of wine with their lunches and evening meals.
Attitudes towards alcoholic drinks among Ivoirian consumers have not undergone significant changes during the post-pandemic era. Despite the changes that were seen in Ivoirian society during 2020 and 2021 as a result of the COVID-19 pandemic, 2023 saw alcoholic drinks being commonly consumed in the traditional bars and restaurants known as maquis, clubs and restaurants, while off-trade sales remain robust due to the popularity of at-home consumption.
A dynamic, diverse and rapidly growing country, Côte d’Ivoire is one of the largest economies in West Africa, with a promising growth outlook and favourable demographic prospects. Economic growth is expected to continue following robust recovery from the pandemic, with GDP growing by around 7% in 2022.
Since 2000, Côte d’Ivoire’s road and transportation infrastructure has suffered considerable damage due to armed conflict, with the major civil war between 2002 and 2004 followed by a further brief civil war from November 2010 to April 2011. However, the government has made road building and reconstruction a priority, with investment in this area supported by strong economic growth.
No changes were seen in the legislation relating to alcoholic drinks during 2022 or 2023.
The 2018 Tax Schedule came into effect on 2 January 2018, sharply raising the excise duty on many alcoholic drinks in order to bring excise duty levels into line with the norms of the West African Economic and Monetary Union (UEMOA). The excise on still light grape wine was raised from 25% to 35% of the MSP, while champagne saw an increase from 25% to 40%.
Total volume sales of alcohol are expected to continue increasing over the forecast period as economic development promotes higher levels of social activity in both the on-trade and the off-trade. Although most consumers are expected to remain highly price-sensitive, consumption of alcoholic drinks is often determined by natural demand, irrespective of the ability of consumers to afford to drink regularly.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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