In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022.
In 2023, Ghana has sought assistance from the IMF, negotiating a USD3 billion relief package aimed at restoring macroeconomic stability. This move, however, has sparked concerns about the country potentially being trapped in debt, as the debt-to-GDP ratio exceeded 100%.
A sizeable minority of the Ghanaian population does not drink alcohol. This includes most of the country's Muslim community, which accounted for around 18% of the total population in Ghana's most recent census of 2012.
11% of Ghana’s population were living below the international poverty line of USD1.90/day in the review period, while 31% of the country’s total population were living below the international poverty line of USD3.
Ghana's road network is relatively well-developed and transferring products between major urban areas poses few problems. Nevertheless, the state of the roads remains poor in more remote rural areas, although there is generally limited demand for packaged alcoholic drinks in these areas anyway.
In 2023, Ghana has implemented stricter regulations in alcoholic drinks. The National Road Safety Authority reduced the permissible blood alcohol content (BAC) limit from 0.
In 2023, Ghana witnessed potential shifts in its taxation and duty levies within the alcoholic drinks sector. Firstly, the government proposed a new tax on Akpeteshie, a local gin variant, which had previously been banned but later reintroduced.
Over the forecast period, Ghana's alcoholic drinks industry is poised for a nuanced evolution. Despite beer's reigning dominance, primarily attributed to its competitive pricing, significant shifts are anticipated.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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