Cutlery experienced strong sales in 2023 and we expect an ongoing positive performance in this category over the forecast period. One major driver for this is the ongoing trend for home cooking, which was strongly inspired by the era of the pandemic lockdowns, and which has continued due to inflationary pressures.
The growth of food storage products in Turkey's homewares sector is driven by increasing urbanisation and a shift towards more compact living spaces, necessitating efficient storage solutions, and prompting consumers to invest in versatile and space-saving food storage options. Additionally, a rising awareness of food preservation and waste reduction aligns with global sustainability trends, further encouraging the adoption of such products.
Inclusive and regardless of these positive ongoing trends, it is important to note that consumers will continue to value affordability and durability in homewares products – particularly for those which can be prone to breakages and, thus, the need for frequent replacements. Within this, consumers seek the “perfect balance” between high-cost and low-cost products, with high-cost generally being more robust and low-cost generally being (potentially) more fragile.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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