In the short-term sales of homewares are expected to remain subdued in value terms (at constant 2023 prices) with prevailing economic uncertainty and high inflation placing a limit on discretionary spending. However, sales are projected to pick up by the second half of the forecast period with an anticipated economic recovery and an improvement in the housing market seen as key to growth.
E-commerce is also expected to pick up further share in homewares, supported not only by the omnichannel approach of large brick and mortar chains such as JSYK, Carrefour, Mobexpert, or Ikea, but also by the intensifying activity of standalone e-commerce shops, especially eMag.ro and its online marketplace.
Over the forecast period, food storage is anticipated to be one of the best performing categories within homewares. Consumers are expected to become more mindful and careful not to waste food, not only for environmental reasons but also economic ones too.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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