Retail constant value sales of homewares will continue to decline in 2025, albeit at a slower rate than in the previous year. However, in contrast to the decline seen in the review period, there will be a modest increase in retail constant value sales across the forecast period as a whole.
Over the forecast period, ovenware is expected to witness only marginal growth in retail constant value sales, as evolving consumer cooking habits favour convenience and speed over traditional baking. Many urban households are increasingly turning to compact, multifunctional appliances such as air fryers, which offer faster cooking times and energy efficiency compared to conventional ovens.
Over the forecast period, sustainable innovation will become a major driver of sales in Romania’s homewares sector, as eco-conscious consumers increasingly prioritise products that align with their environmental values. In dinnerware and beverageware, retailers are introducing collections made from recycled glass and FSC-certified porcelain, appealing to shoppers seeking durable yet responsible tabletop solutions.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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