Over the forecast period, homewares in Italy is expected to experience marginal value growth, with sales dampened by ongoing macroeconomic challenges. Elevated living costs, continued inflation, and tighter household budgets will keep consumer spending on homewares subdued.
Over the forecast period, while value growth for ovenware will remain positive, it will lower, as households embrace more convenient cooking methods and time-saving equipment. The growing popularity of air fryers, exemplified by Tognana’s Iridea series now found in many Italian kitchens, reduces the need for traditional roasting trays and casserole dishes.
Over the forecast period, technology and smart integration are expected to drive sales across homewares in Italy, from beverageware and dinnerware to cookware and food storage. Connected beverageware, such as temperature-monitoring mugs and NFC-enabled wine glasses, will appeal to Italy’s coffee and wine aficionados by tracking drink temperature and serving suggestions via smartphone apps.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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