Homewares in China

June 2025
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in China?
  • Which are the leading brands in Homewares in China?
  • How are products distributed in Homewares in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?

Homewares in China - Category analysis

KEY DATA FINDINGS

Homewares sees strong growth driven by economic factor, consumer shifts in preferences
Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China’s homewares market
E-commerce leads distribution due to shifting consumer shopping habits
Homewares in China set for gradual growth boosted by focus on home cooking
AI set to redefine homewares by blending online innovation with offline expertise
New regulation could impact new product development over the forecast period
Table 1 Sales of Homewares by Category: Value 2019-2024
Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
Table 3 Sales of Homewares by Material: % Value 2019-2024
Table 4 NBO Company Shares of Homewares: % Value 2020-2024
Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
Table 6 Distribution of Homewares by Format: % Value 2019-2024
Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Home and Garden in China - Industry Overview

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Homewares

    • Beverageware
    • Cutlery
    • Dinnerware
      • Ovenware
      • Stove Top Cookware
      • Food Storage
      • Kitchen Utensils

Homewares

Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homewares research and analysis database.

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