Sales of homeware in China are expected to see moderate growth in value terms (at constant 2024 prices) over the forecast period, supported by ongoing trends in consumer behaviour and market dynamics. Although the rapid growth seen in 2024 may plateau, China’s expanding middle class, along with steady urbanisation, will likely sustain growth in sales of homewares, albeit at a more moderate pace.
China’s online market for homewares is expected to continue evolving over the forecast period with a blend of technological innovations and shifting consumer behaviours. AI-driven personalisation and augmented reality (AR) should enhance the online shopping experience, allowing consumers to visualise products like kitchenware and dining sets in their own spaces.
In November 2023, China’s Solid Waste and Chemicals Management Center (SCC), under the Ministry of Ecology and Environment (MEE), released a list of 363 substances, including perfluorooctanoic acid (PFOA), and ammonium perfluorooctanoate (APFO). It said these chemicals may have a harmful effect and prohibited their usage and processing in the country.
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Understand the latest market trends and future growth opportunities for the Homewares industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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