Homewares in Taiwan

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in Taiwan?
  • Which are the leading brands in Homewares in Taiwan?
  • How are products distributed in Homewares in Taiwan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?

Homewares in Taiwan - Category analysis

KEY DATA FINDINGS

Modest growth for kitchenware and cookware, in light of declining home-cooking trend, while dinnerware is shaped by evolving consumer preferences
E-commerce emerges as important force in distribution landscape
IKEA leads highly fragmented market
Modest growth expected, with functionality remaining a key growth driver
Regulations on POPs set to impact homewares
Unbranded products expected to account for majority of homewares in Taiwan
Table 1 Sales of Homewares by Category: Value 2018-2023
Table 2 Sales of Homewares by Category: % Value Growth 2018-2023
Table 3 Sales of Homewares by Material: % Value 2018-2023
Table 4 NBO Company Shares of Homewares: % Value 2019-2023
Table 5 LBN Brand Shares of Homewares: % Value 2020-2023
Table 6 Distribution of Homewares by Format: % Value 2018-2023
Table 7 Forecast Sales of Homewares by Category: Value 2023-2028
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2023-2028

Home and Garden in Taiwan - Industry Overview

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2018-2023
Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Homewares

    • Beverageware
    • Cutlery
    • Dinnerware
      • Ovenware
      • Stove Top Cookware
      • Food Storage
      • Kitchen Utensils

Homewares

Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Homewares research and analysis database.

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