The market for homewares in Thailand is expected to see only limited growth in constant value terms (at 2023 prices) over the forecast period. While inflationary pressures are expected to wane, thanks to an anticipated drop in energy prices, consumers will continue to be price sensitive for an extended period, with the result that promotions and discounting will remain important.
Silicone kitchen tools are expected to grow in popularity Thailand over the forecast period, thanks to their durability, heat resistance, and flexibility. Unlike their plastic counterparts, silicone utensils are able withstand high temperatures without melting or warping, making them ideal for use in cooking and baking.
The homewares category is experiencing a notable shift towards dominance online channels at the expense of traditional bricks-and-mortar stores. This trend is closely tied to the significant increase in internet penetration rates observed across the country in recent years.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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