In a cross-category trend, homewares is expected to face a slight slump in 2025, before picking up again over the forecast period. The temporary downturn is influenced by factors such as elevated household debt, subdued consumer spending, and a sluggish real estate sector.
Homewares in Thailand is seeing evolving consumer demographics driving shifts in demand. Younger consumers, particularly Gen Y and Z, are prioritising experiences and travel over home-related purchases, while older generations, especially Boomers, continue to invest in homewares for activities like cooking and gardening.
Homewares is also witnessing transformative innovations that enhance both the consumption and shopping experiences. For example, self-cleaning and passive hygiene materials, such as antimicrobial coatings, are increasingly integrated into everyday items.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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