The fact that the homewares market in the Philippines is approaching saturation will act as a constraint on its development during the forecast period. Moreover, evolving consumer preferences towards minimalist living, multi-functional products, and sustainability are expected to influence purchasing decisions, potentially leading to reduced demand for certain types of homewares categories, such as cookware and cutlery.
However, social media also has a significant part to play in generating demand for homewares. Home cooking, for example, is expected to remain popular amongst Filipinos over the forecast period partly because of the influence of TV and social media.
In the forecast period, there is expected to be a push towards sustainability and locally made homewares in the Philippines. With increasing global concern about climate change and environmental degradation, there is a growing awareness amongst consumers of the importance of sustainable consumption.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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