Malaysia’s homewares market is expected to see steady growth in constant value terms (2024 prices) over the forecast period, supported by shifting consumer lifestyles, expanding retail infrastructure, and stable economic conditions. As urban living becomes more widespread, demand for compact, multifunctional designs - particularly in kitchenware and food storage – is expected to increase.
The convenience of online shopping, combined with the rapid expansion of mobile commerce, has significantly impacted the homewares market. Platforms like Shopee and Lazada have become major drivers, making homeware products more accessible to consumers across the country, especially in urban areas.
Another notable trend is the rapid adoption of smart home and kitchen appliances. As consumers increasingly prioritise convenience and energy efficiency, demand for tech-enabled products continues to grow.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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