Homewares in Malaysia is projected to experience only modest growth over the forecast period in value terms (at constant 2023 prices). This is primarily based on market saturation, with many households having already acquired new homewares in the last few years of the review period, thus reducing the demand for new and replacement purchases.
Department stores is likely to remain the most important distribution channel for homewares in Malaysia over the forecast period. This is due to the ability of department stores to offer a comprehensive shopping experience that caters to diverse consumer needs.
There is an increasing focus on cooking and socialising at home, while consumers are becoming increasingly keen to share experiences and recipes on social media. These trends look set to continue developing over the forecast period, thereby helping to drive value growth across homewares.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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