Homewares sales are projected to see modest, yet steady growth in constant value terms (at 2024 prices) in South Africa over the forecast period, supported by rising consumer confidence, changing household routines, and increased demand for affordable, sustainable, and multifunctional products. Consumers are expected to favour durable non-stick and cast-iron cookware options that enable convenient one-pot meals and transition easily from oven to table.
Moving forward, product innovation in homewares is expected to be shaped by factors such as sustainability, customisation, space efficiency, and smart technology integration. The transition toward eco-friendly materials is gaining momentum, with biodegradable materials such as bagasse and PLA being used in disposable tableware.
The distribution landscape for homewares in South Africa is set to undergo a strategic transformation, shaped by enhanced omnichannel integration, advanced fulfilment capabilities, and refined product assortments. Specialist non-grocery retailers are expected to strengthen their position by offering immersive in-store experiences and leveraging loyalty programmes to drive repeat purchases.
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Understand the latest market trends and future growth opportunities for the Homewares industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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