Homewares in South Africa

May 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in South Africa?
  • Which are the leading brands in Homewares in South Africa?
  • How are products distributed in Homewares in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?
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Homewares in South Africa - Category analysis

KEY DATA FINDINGS

Consumers embrace eco-friendly and multifunctional kitchen items
Surge in stove top cookware sales with emphasis on durability and value in 2023
Biodegradable dinnerware and cutlery to experience growth over forecast period
Rising inflation expected to spur demand for affordable homewares
Table 1 Sales of Homewares by Category: Value 2018-2023
Table 2 Sales of Homewares by Category: % Value Growth 2018-2023
Table 3 Sales of Homewares by Material: % Value 2018-2023
Table 4 NBO Company Shares of Homewares: % Value 2019-2023
Table 5 LBN Brand Shares of Homewares: % Value 2020-2023
Table 6 Distribution of Homewares by Format: % Value 2018-2023
Table 7 Forecast Sales of Homewares by Category: Value 2023-2028
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2023-2028

Home and Garden in South Africa - Industry Overview

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2018-2023
Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Homewares

    • Beverageware
    • Cutlery
    • Dinnerware
      • Ovenware
      • Stove Top Cookware
      • Food Storage
      • Kitchen Utensils

Homewares

Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homewares research and analysis database.

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