Sales of homewares are projected to post a small decline in value terms (at constant 2024 prices) over the forecast period with this expected to be influenced by several interrelated factors. While the kitchen category, particularly cookware, has shown resilience due to the increase in home cooking and health-conscious lifestyles, overall market growth is expected to be tempered by demographic shifts and economic considerations.
In the forecast period, Japan’s homewares market is likely to see innovation centred around sustainability, compact living, and smart functionality. Nitori Co Ltd is expected to expand its product line with modular kitchen and food storage solutions suited to small urban spaces, alongside potential smart home integrations, as it looks to deliver accelerated growth across Asia.
E-commerce is projected to increase its share of sales in homewares over the forecast period as increasing numbers of consumers go online for various good. Consumers are embracing omnichannel shopping and are increasingly expecting seamless experiences between online and offline stores.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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