Private label is expected to experience robust growth in homewares over the forthcoming period, due to several factors. Firstly, consumers in France are increasingly prioritising value for money and affordability, especially when purchasing homeware products.
Since 2023, reactive enamel tableware has emerged as a prominent trend, characterised by its unique colouring technique that gives each piece a distinct appearance. This technique involves coating a ceramic base with a vitrifiable surface, resulting in a hardened, waterproof finish that showcases a gradient of colours and relief.
The distribution of homewares is not as concentrated as it is for other categories within home and garden, with grocery retailers, driven by hypermarkets, continuing to hold the highest value share in 2023, ahead of home products specialists. Many local consumers appreciate the convenience of being able to purchase homewares from grocery retailers alongside their weekly grocery shop.
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Understand the latest market trends and future growth opportunities for the Homewares industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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