Homewares in Mexico

May 2025
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Homewares industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homewares industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homewares in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homewares in Mexico?
  • Which are the leading brands in Homewares in Mexico?
  • How are products distributed in Homewares in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
  • Where is future growth expected to be most dynamic?

Homewares in Mexico - Category analysis

KEY DATA FINDINGS

Rising incomes, urban growth, and sustainability trends are driving demand for modern and eco-friendly homewares in Mexico
Grupo Vasconia leads with innovation and cost efficiency, while Zara Home gains ground through digital and lifestyle-focused strategies
Homewares and home furnishing stores retains leadership through curated offerings, while e-commerce accelerates with tech-driven convenience
Urban growth and lifestyle changes drive demand for personalised, tech-enabled, and sustainable homewares
Digital innovation and rising connectivity anticipated to reshape homewares retail into a more personalised and accessible experience
Mexican homeware brands to thrive through design innovation and sustainability over the forecast period
Table 1 Sales of Homewares by Category: Value 2019-2024
Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
Table 3 Sales of Homewares by Material: % Value 2019-2024
Table 4 NBO Company Shares of Homewares: % Value 2020-2024
Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
Table 6 Distribution of Homewares by Format: % Value 2019-2024
Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Home and Garden in Mexico - Industry Overview

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Homewares

    • Beverageware
    • Cutlery
    • Dinnerware
      • Ovenware
      • Stove Top Cookware
      • Food Storage
      • Kitchen Utensils

Homewares

Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homewares research and analysis database.

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