In 2025, value sales (at constant 2024 prices) of homewares in Indonesia are expected to record slower growth compared to 2024, particularly in urban centres where adoption of branded cookware, dinnerware and storage solutions has reached a mature phase. However, beyond this temporary slowdown, the category is projected to maintain steady growth supported by the continued rise of suburban housing developments, expanding mid-income segments, and younger households establishing their first homes.
Homewares in Indonesia is expected to experience a significant shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. This consumer preference has spurred local brands to innovate with biodegradable materials and sustainable practices.
The future of homewares in the local market is set to be shaped by innovation aimed at improving hygiene, convenience, and interactivity. Materials with passive hygiene features such as antimicrobial coatings are increasingly being used in food storage, cutting boards, and kitchen utensils to inhibit bacterial growth - a trend accelerated by heightened post-pandemic hygiene awareness.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsThis report originates from Passport, our Homewares research and analysis database.
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