Sales of starchy roots are expected to see steady growth in retail volume terms over the forecast period, driven largely by the enduring popularity of potatoes as a versatile and affordable staple food. However, stronger growth is likely to be restricted by the fact that consumers in Mexico are increasingly shifting towards more convenient processed formats such as chilled and frozen products that can be cooked straight from the packet.
Looking to tap into the growing focus on sustainability, local farmers could look to promote and develop national production. They could also look to take advantage of the increasing consumer interest in purchasing local products and learning about the health benefits they promise.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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