Total volume sales of starchy roots are expected to record weak growth over the forecast period, which means that the category will struggle to fully recover to pre-pandemic levels by 2028. This will be mainly due to a shift towards frozen foods in retail, and the slow recovery of foodservice volume sales.
Starchy roots, especially potatoes, are commonly used for several dishes in Japan. For instance, Japanese Nikujaga is a local stew that is one of the most popular dishes to cook at home, and consists of stir fried meat along with potatoes as one of the main ingredients.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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