Despite being relatively new to German cuisine, sweet potatoes have gained popularity in recent years, offering a versatile and nutritious alternative to traditional starches. Sweet potatoes have become popular for their vibrant colour and sweet flavour, making them an attractive choice for health-conscious individuals seeking nutrient-rich alternatives to white potatoes.
There is significant potential for the growth of other roots beyond potatoes and sweet potatoes, as there are several lesser-known roots that offer unique flavours, textures and nutritional profiles, presenting opportunities for expansion in the local market. The increasing popularity of global cuisines is expected to be a driver relevant enough to push this category further.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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