Consumption of sweet potatoes is still niche in the Italian market when compared to the classic potato. However, the market is growing steadily.
Starchy roots offer culinary flexibility, as they can be prepared in various ways - boiled, baked, fried, mashed or used as ingredients for other dishes. This versatility makes potatoes a favourite food for Italians, who appreciate the possibility of creating traditional recipes or experimenting with new combinations.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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