Sweet potatoes is predicted to remain the most dynamic category in retail volume terms over the forecast period with these starchy roots growing in popularity, especially among younger consumers and families aiming to introduce more variety to their meals. Furthermore, other roots like beetroot are also anticipated to experience modest but positive growth with a growing range of recipes appearing in the market that make use of these products.
To help boost the volume consumption of fresh potatoes it is expected that producers will look to intensify their promotional activities with a focus on stimulating demand in urban areas and among younger consumers. For instance, Princess Amandine introduced a pop-up store in Madrid during 2023, aligning with the company's strategy of diversifying its sales channels to include mainstream supermarkets, greengrocers, and the hospitality sector.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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