Sweet potatoes and other starchy roots continue to rise in popularity as French consumers explore new cuisines and increasingly become aware of the additional health benefits that products such as sweet potatoes can provide. Consumers still regard sweet potatoes as a rather exotic vegetable, with a greater nutritional value in terms of vitamins and minerals than ordinary potatoes, along with having a low glycaemic index.
France saw a record volume of potato exports in 2023 largely due to the strong harvest and the production of good quality potatoes, which offer manufacturers a range of options. This growth in exports has the potential to hamper the provision of fresh potatoes at low prices to French consumers going forward.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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