Starchy Roots in Morocco

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Starchy Roots industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Starchy Roots in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Starchy Roots in Morocco?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Starchy Roots sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Starchy Roots in Morocco - Category analysis

KEY DATA FINDINGS

Dominance and role of potatoes in Moroccan cuisine
Government intervention, demand shifts, and rise of processed potatoes
Limited presence of other starchy roots
Sustained demand and competitive prices of potatoes and beetroot
Increasing competition from processed potatoes and threats from poor harvests
Changes in consumer preferences and demand dynamics
Summary 1 Major Processors of Starchy Roots 2023
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028

Fresh Food in Morocco - Industry Overview

Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
Table 14 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 16 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 18 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Starchy Roots

  • Cassava
  • Potatoes
  • Sweet Potatoes
  • Other Roots

Starchy Roots

This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.

See All of Our Definitions
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This report originates from Passport, our Starchy Roots research and analysis database.

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