Starchy roots in Morocco are expected to see positive growth over the forecast period, with total volume sales set to grow at a CAGR of 3%. This result will mainly be driven by sales of potatoes and beetroot.
The growing demand for convenience, coupled with the economic recession and declining disposable incomes, is likely to drive more households to opt for cooking at home rather than dining out at foodservice outlets. As consumers become busier, frozen processed potatoes will gain popularity as a quick and convenient meal option.
Other starchy roots such as cassava, sweet potato and other roots are expected to register modest growth across the forecast period. The consumption of such starchy roots in Morocco has always been very low, as Moroccans do not traditionally incorporate these products into their meals.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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