With domestic potato crops facing ongoing environmental threats and instability, there is likely to be stronger dependence on importing other starchy roots. Having become increasingly flexible and creative with ingredients, consumers will continue to seek out cheaper alternatives that can easily be integrated to supplement potatoes when necessary.
With consumers increasingly hesitant about evolving economic landscapes, foodservice growth of starchy roots is set to gradually slow over the forecast period. This will present a challenge to overall category growth, particularly for potatoes where foodservice has remained a more stable source of demand.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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