Nappies/diapers/pants enjoyed healthy sales in Singapore in 2024, in both value and volume terms, and with sales growth up from the previous year. Indeed, it is noted that 2024 was an auspicious year for babies in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is because the dragon symbolises power, strength, and good fortune, according to the Chinese culture. The majority of the population in Singapore carries Chinese heritage and, therefore, 2024 marked a special

Estonia’s nappies/diapers/pants market experienced a slight decline in value terms in 2024, primarily due to a record low birth rate. Factors such as rising living costs and geopolitical uncertainties have led many families to postpone having children, resulting in fewer births and, consequently, reduced demand for nappies/diapers/pants.

Having risen strongly in previous years, retail current value sales of nappies/diapers/pants decreased in 2024, with a decline in the population aged 0-3 the main driver. The emigration of young adults in search of better-paying jobs in Western Europe is a key factor in this. Manufacturers leveraged promotional campaigns and deep discounts to limit the decline in demand. As a result, retail volume sales of nappies/diapers/pants declined at a steeper rate than retail current value sales in 2024.

Nappies/diapers/pants registered a fall in volume sales in Ecuador in 2024, as the falling birth rate dampened volume sales. Junior nappies/diapers continued to be the most popular format and is the most widely distributed and also has the largest range. However, it also registered a significant fall in volume sales. This was due to an increasing number of consumers shifting to disposable pants, which saw volume sales soar in 2024. Increasingly parents are using disposable pants when toilet tra

Nappies/diapers/pants posted stronger volume growth in 2024 as inflationary pressures subsided in Austria. Migration from Ukraine has contributed to higher demand for nappies/diapers/pants in recent years. Standard nappies/diapers remains the largest category as these are well-suited to consumer’s needs and budgets. Disposable pants was the most dynamic category as parents favour the convenience over standard nappies. Austrian parents continue to look for premium products that offer advanced abs

The year 2024 proved challenging for nappies/diapers/pants in Lithuania. Volume and value sales contracted in accordance with the declining birth rate. Rising demand for convenience is supporting value sales to an extent. Indeed, disposable pants is the largest category which continues to take share from traditional nappies/diapers. With convenience a key priority for parents, there is a growing preference for disposable pants offering a more practical option when at home and on-the-go. Indeed,

Overall nappies/diapers/pants in Brazil saw low retail volume growth and more dynamic current value growth in 2024. The higher rate of value growth was partly due to price rises, and partly due to the move from nappies/diapers/pants to disposable pants, which are priced higher. Disposable pants saw double-digit growth in both retail volume and current value terms in 2024, while nappies/diapers saw volume decline and negligible value growth, although nappies/diapers remained the larger category.

Nappies/diapers/pants in South Africa continued to record robust value and volume growth in 2024 due to the country’s relatively stable birth rate and the essential nature of these products. Although the category experienced a solid performance over the review period, local consumers have had to adapt and change their purchasing habits given the tough economic climate. This has resulted in individuals focusing on a number of factors when choosing which product/brand to purchase. According to Eur

Nappies/diapers/pants in the UK continued to record a positive performance in 2024, although value growth was higher than volume growth due to further price increases. Towards the end of the review period, inflation and the elevated cost of production and raw materials, helped drive up value sales, with most brands increasing their prices to end consumers. However, value growth in 2024 was significantly slower than the previous two years, as unit price rises slowed and inflation eased, resulting

Retail volume growth for nappies/diapers/pants in Algeria in 2024 was down slightly on the previous year. This was primarily attributable to slowing birth rates, though weakened purchasing power also saw some consumers continue to try to save money by favouring reusable cloth nappies. Together with the gradual easing of inflationary pressures, the same factors caused a modest dip in current value growth. Demand remained fairly resilient on the whole, however, as the country’s birth rate is still

In 2024, demand for nappies/diapers/pants in Chile continued to decline, a trend that remained consistent and in line with the previous year’s performance. This further decline was primarily attributed to the sustained drop in the country’s birth rate, which continued to fall after a brief post-pandemic uptick.

Nappies/diapers/pants in Mexico saw a continued decline in sales in retail volume terms in 2024, along with a marginal decline in current value terms. In Mexico, the category is undergoing significant changes due to demographic and economic factors impacting consumption patterns. One of the key elements driving the category’s contraction is the decline in the country’s birth rate. According to official figures, approximately 1.8 million babies were born in Mexico in 2024, marking a significant d

Nappies/diapers/pants in Tunisia registered strong double-digit value growth and only muted volumed growth in 2024. Price increases, due to the rising cost of raw materials, transport and distribution, supported value sales, but dampened volume sales and many consumers opted for reusable home-made cloth nappies instead.

Nappies/diapers/pants in South Korea maintained its declining trend for another year in both retail volume and current value terms. According to the “2024 Resident Registration Population Statistics Analysis” by the Ministry of the Interior and Safety, birth registrations steadily declined from 411,859 in 2016 to 235,039 in 2023. While the number of registered births rebounded marginally in 2024 after eight consecutive years of decline, it remains exceptionally low. Consequently, nappies/diapers

Value sales of nappies/diapers/pants increased marginally in 2024. Growth was constrained by declining birth rates, yet sustained by consumer demand for high-quality products that prioritise skin health, comfort and leak protection. Junior nappies/diapers remained the largest category, supported by strong brand loyalty and a preference for trusted product formats. Disposable pants registered the highest growth, reflecting growing demand for easy-to-use, comfortable solutions. Across the board, s

Negative demographic trends, including low birth rates and emigration, particularly affected nappies/diapers/pants in terms of volume sales. Nevertheless, innovation, premiumisation and rising product prices compensated for this loss, ensuring stable current value growth in 2024. This was further propelled by increasing product prices and the lingering effects of inflation.

Nappies/diapers/pants in Slovenia witnessed a slight retail volume sales decrease in 2024, as a result of declining birth rates. This particularly affected new born nappies/diapers. However, with the help of rising prices amid lingering inflationary pressure, all types of nappies/diapers/pants recorded positive retail current value growth. This contributed to a consumer shift towards lower-priced brands and especially private label. In contrast, skin health concerns and convenience were major dr

In 2024, nappies/diapers/pants in Croatia saw value sales rise while volume sales decreased slightly. The declining birth rate is directly impacting overall demand for diapers. Players have faced price caps on standard diapers with brands restricted to a maximum of EUR0.3 per unit. This regulatory measure prevented brands from adjusting the price of standard diapers in response to increasing production costs. Consequently, manufacturers shifted their focus towards premium diaper categories where

In Japan, businesses had a long-standing concern that raising the prices of nappies/diapers/pants would lead to a decline in their market shares. However, with recent inflationary pressures from the weakening of the yen and rising input costs, companies have had to work to implement price increases and reduce pack sizes, which has ultimately resulted in rising unit prices. Consequently, nappies/diapers/pants in Japan saw continued retail current value growth in 2024. New born nappies/diapers saw

Nappies/diapers/pants maintained dynamic retail volume and current value growth in India in 2024. The category is continuously evolving in the country, driven by an increasingly diverse consumer base. Newborn nappies/diapers saw the strongest growth rates in 2024, due to the growing number of young families, and increasing urbanisation, coupled with heightened awareness regarding infant hygiene. However, disposable pants accounted for the dominant share of sales, and growth continued in 2024. Di

Although the decline in China’s birth rate slowed somewhat following the lifting of pandemic restrictions in early 2023, the country’s economic recovery fell short of expectations. In 2024, the post-pandemic economic slowdown persisted, exacerbating consumers’ uncertainty about future financial stability, and further dampening the willingness of young couples to have children. As a result, the lagging impact of years of sustained birth rate declines contributed to mid-single-digit contractions i

While value sales of nappies/diapers/pants in Australia continued to rise in 2024, this was mainly due to further price rises, as retail volume sales continued to fall, although overall demand remained above pre-pandemic levels. The trend of declining birth rates in the country gained prominence post-pandemic and continued into 2024. Figures from Australian Bureau of Statistics (ABS) in 2024 recorded 1.50 babies per woman. This demographic shift is placing pressure on sales of baby-related produ

Retail price increases of nappies/diapers/pants have led to significant levels of smuggling in Cameroon. Unbranded nappies/diapers from Nigeria are brought into the country via the southwest corridor. Representing close to half of value sales, the informal sector is thriving due to its low price offering and this is putting significant pressure on formal retail sales. In response, key brands lowered prices by over 7% with standard diapers seeing the sharpest fall in price. Robust volume growth w

Sales of nappies/diapers/pants experienced a significant increase in value in 2024, driven mainly by higher prices as volume sales recorded a decline. This fall in volume can be attributed to several factors, including high inflation, increased costs of imported raw materials, foreign exchange instability, and the devaluation of the local currency, which has reduced consumer purchasing power. As a result, many consumers sought cheaper alternatives, such as reusable nappies, while other began ear