Over the forecast period, growth of menstrual care is expected to be driven by further urbanisation and a rising number of women in the workforce. As more women work outside the home, they will shift from traditional cloth alternatives to specialised menstrual care products.
Pantyliners is expected to be the fastest-growing product area as it is far from maturity and will benefit from word-of-mouth recommendations and the widening availability of affordably-priced brands. As such, rising awareness of this product type is expected to help expand the market over the forecast period.
Despite the strong performance of ultra-thin towels with wings, standard towels with wings is expected to remain the dominant category over the forecast period as its products are well-established and widely used by consumers. The category will continue to benefit from many women equating extra bulk with extra protection, a difficult perception to change.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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