The decline in the consumption of spirits in Mexico reflects a complex and evolving market landscape. Spirits faces a challenging environment, due to an intense competitive landscape and consumers gravitating towards lower-cost alternatives. One contributing factor is the high cost of international spirits, which has made them less accessible to a broader segment of the population. Political and economic uncertainty has also made consumers more cautious with their spending, leading many to opt f

Volume sales of spirits recorded a marginal decrease in Ireland in 2024. Irish whiskey continues to flourish in the country. The number of operational distilleries in Ireland has grown significantly, with over 50 now in production, which is an impressive increase from five a decade ago. Jameson remains the dominant force in terms of volume, holding its position as the leading brand in the market. Nevertheless, single malt Scotch whisky continues to command considerable prestige, maintaining stro

Total volume sales of spirits in New Zealand declined sharply in 2024, as cost-of-living pressures forced consumers to cut back significantly on discretionary spending. Most of the preceding decade was characterised by a relatively buoyant New Zealand economy, fuelling growth in craft trends and driving volume sales growth for spirits. However, high interest rates have seen the RBNZ battle to bring down high inflation. There was a significant economic downturn in 2024, with the country experienc

Volume sales of spirits in Hungary experienced modest growth in 2024, reflecting the lingering effects of high inflation and reduced consumer purchasing power. While some recovery was visible compared to the previous year, the market remained under pressure as economic uncertainty continued to shape consumer behaviour. Households facing rising living costs prioritised essential goods over discretionary purchases, resulting in constrained demand for spirits across both on-trade and off-trade chan

Spirits sales in Bulgaria experienced modest growth in volume terms in 2024, continuing the slow but steady upward trend seen in recent years. While Western Europe has seen a decline in alcohol consumption especially among younger generations this shift has yet to take shape in Bulgaria. According to the Association of Producers, Importers and Traders with Spirits, spirits remain a valued part of Bulgarian everyday culture, albeit in moderation. Additionally, a rise in the number of foreign tour

Spirits in Finland saw a fast decrease in total volume sales in 2024, as consumers in general migrated towards alcoholic drinks with lower alcohol content. Also, younger adults are drinking less and they no longer view drinking heavily or being drunk as desirable, leading to a shift to value and quality over quantity. The trend for sober-curious lifestyles, and non alcoholic drinks, dampened total volume sales. Private imports from ferries, Estonia and Latvia, where prices of spirits are lower,

In 2024, total volume sales of spirits witnessed positive volume growth, largely due to increasing product availability and increasing consumer awareness and there was better knowledge and appreciation of varying spirits. Though inflation eased, it was still an issue, and this contributed to significant increases in current value sales, coupled with appreciation of the local dinar, which made imports even more expensive.

Volume sales of spirits recorded a double-digit decline in Argentina in 2024, as consumers' purchasing power deteriorated. This was due to the impact that some of the measures implemented in the first year of Javier Milei's administration had on households, with the aim of achieving macroeconomic stabilisation. Consumption decreased at a higher speed in the on-trade channel, as consumers drastically cut down spending in bars and restaurants. Due to a revaluation of the Argentine Peso against the

Volume sales of spirits in Guatemala continued to expand in 2024, driven largely by strong growth in aguardiente sales. A strong, anise-flavoured spirit typically made from sugarcane Aguardiente is widely consumed across the country, primarily due to its affordability, making it accessible to a broad segment of the population. In addition to its low price point, aguardiente comes in a wide range of varieties, including fruit-flavoured versions.

Total volume sales of spirits in Greece decreased slightly in 2024. This performance was informed by strong pressure on disposable incomes amidst the cost-of-living crisis. The post-Coronavirus (COVID-19) “back to party” effect that had been driving growth in the demand for spirits is fading, as consumers struggle to cope with rising living costs. Spending on spirits has decreased among domestic consumers and tourists. Tourists have been key contributors to sales of spirits in Greece, but the pu

Spirits in Bolivia experienced healthy volume growth in 2024, despite rising prices, as a decline in contraband activity allowed legal brands to regain ground - particularly in widely consumed drinks like liqueurs. Price increases were a defining trend across the category, largely driven by the rising US dollar exchange rate. Since most spirits are imported, higher import costs directly impacted retail prices. While some consumers shifted towards more affordable options, such as beer, many conti

By 2024, most spirits in Bosnia and Herzegovina had reached maturity, offering limited room for expansion. Volume growth was also tempered by negative demographic trends, responsible drinking attitudes, and the growing influence of health and wellness concerns, particularly among younger consumers. However, growth was slightly stronger in current value terms, largely driven by the delayed impact of inflation and rising prices across all categories.

Spirits are facing the brunt of the no-alcohol trends in Canada, thus, sales saw an ongoing slump in 2024. Indeed, since spirits have a high ABV, such options are facing notable challenges due to the overall decline in alcohol consumption. Indeed, especially the younger adult generations are becoming increasingly conscious of the harmful effects of alcohol and are opting for alcohol-free lifestyles.

Spirits volume sales continued to decline in 2024, whilst total value sales held ground. Consumption is hampered by the sheer maturity of the spirits category, as well as the growing tendency of young adults to drink less and lighter drinks. White spirits is a mature category led by vodka, which continues to lose appeal among younger consumers of legal drinking age. Volume sales of gin also declined, after losing the momentum it had benefitted from at the start of review period. Products such as

Volume sales of spirits continued to fall in Colombia 2024, for the second consecutive year. Spirits are the most expensive among alcoholic drinks and, considering consumers are experiencing lower levels of disposable income, spirits are suffering. Instead, consumers are switching to more affordable categories, like beer and even low-priced wines. Although many consumers have traded down to more affordable brands within spirits, or turned to aguardiente, which is the cheapest option in spirits a

The spirits category in Egypt continued its growth trajectory in 2024, driven by strong consumer demand for white spirits such as vodka and gin. These remain popular choices among diverse demographic groups, supported by rising interest in cocktail culture, particularly in urban areas and during summer months. Manufacturers responded to this demand with a variety of new product sizes, providing greater convenience and affordability. While white spirits retained the largest share of the category,

Total volume sales of spirits continued to decline in 2024 amid a fall in imports, a flourishing informal sector, with smuggled and adulterated spirits from Nigeria continuing to enter the Cameroonian market, and the government finally tightening regulations relating to the production and distribution of sachet whisky following the expiration of a final six-month ultimatum. Despite these headwinds, a burgeoning cocktail culture fostered growth in gin, rum, and vodka, while premiumisation bolster

Spirits in Costa Rica experienced a modest increase in volume sales in 2024, driven largely by a wider variety of imported products available through modern retail channels. Despite this, the market continues to face challenges from contraband offerings, particularly those smuggled in from Panama. Due to Panama’s lower taxes, these products are easily accessible and are often sold at a discount through small local retailers or online platforms. Moreover, many consumers remain unaware of the lega

Volume sales of spirits fell in the Dominican Republic in 2024, Spirits are more expensive that other alcoholic drinks and after several years of rising prices, consumers continued to be price sensitivity. This contributed to the fall in volume sales. In addition, the maturity of spirits also dampened volume sales. Dark rum, followed by white rum, continued to account for most volume sales and together both accounted for more than half of volume sales. However, volume sales fell for both dark an

Total volume sales of spirits in Azerbaijan grew at a very modest rate in 2024, and one that was well down on 2023. This was primarily attributable to the poor showing of vodka, the dominant category, which only managed to post marginal growth in this respect due to its maturity and the increasing preference for alternatives such as whiskies, gin, rum and bitters. The negative impact of these factors was most evident at the retail level, where vodka consumption declined for a third consecutive y

Volume sales of spirits declined in 2024, shaped by both legislative and societal changes. The implementation of a 10% excise tax under the new Renewal Package had an immediate impact, arriving at the tail end of a two-year period marked by high inflation. As producer margins were already under pressure, the additional tax burden was passed directly onto consumers through higher retail prices. Anticipating this price hike, many consumers stocked up in late 2023, dampening demand during the first

Volume sales of spirits fell in Ecuador in 2024. Extended blackouts and social unrest have disrupted nightlife and social gatherings, directly impacting the consumption of spirits in bars, restaurants, and clubs in particular. Additionally, the broader economic difficulties have affected consumer purchasing power, making premium and mid-tier spirits less accessible to many. Aggravating these issues is the high penetration of illicit alcohol, including contraband and unregulated locally manufact

Total volume sales of spirits increased in South Korea in 2024, reflecting a steady recovery in consumer demand after a difficult year in 2023, despite economic challenges. Growth was driven by rising interest in premium spirits, the home consumption trend, and expanding product diversity. Consumers increasingly sought high-quality, internationally recognised spirits, shifting their focus from traditional local spirits to premium whiskies and craft spirits. Additionally, the growing cocktail cul

Spirits in the UK saw total volume sales fall in 2024, driven mainly by the decline in the off-trade, though on-trade sales also registered a slight contraction. The overall shift away from alcohol driven by rising health-consciousness and continuously rising prices amid the ongoing cost-of-living crises are partly responsible for deterring consumers from on-trade spirits purchases. More people are moderating their drinking and responding to higher prices by buying less. Total value sales, by co