Bleach will remain a core product area in home care over the forecast period. While the economy may improve over the forecast period, consumer purchasing power is unlikely to recover quickly and consumers will remain highly price sensitive.
Most households will continue to use bleach on a regular basis, as consumers appreciate the strong cleaning power of bleach and associate the smell of bleach with cleanliness. There also continues to be little awareness of the potential hazards of chlorine bleach.
The major competition for bleach is not from other brands but from alternative products, particularly in surface care and toilet care. Many surface care and toilet care products have bleach amongst their ingredients; therefore, they clean surfaces similarly to pure bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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