Wipes is expected to record further growth over the forecast period due to an increasing focus on hygiene and convenience in Algeria. Sales will also be supported by ongoing urbanisation as consumers with busier lifestyles will be increasingly willing to pay for products such as wipes that save them time.
Baby wipes is expected to remain the dominant product area in Algeria due to their wide distribution and consumer appreciation as they offer a practical and hygienic child care solution. Also, the growing number of women joining the workforce and ongoing retail development will result in more consumers gaining easy access to baby wipes, while the rising availability of local economy brands will enable more consumers to afford these products over the forecast period.
Growth is expected to slow over the forecast period due to increasing maturity and declining purchasing power as a result of rising inflation. Many low-income parents will consequently continue to use either cotton wool/buds/pads or cloth alternatives, perceiving wipes to be unnecessary and expensive.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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