Growth in the tissue and hygiene sales is being supported by increasing product availability through importers and distributors, despite challenges such as rising import taxes and environmental concerns over non-biodegradable products.

The population of Uganda is predicted to increase by 44.0%, due to changes in net migration and natural change, standing at a total of 72.0 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate in Uganda is anticipated to fall between 2024 and 2040. Young Adults (aged 18-29) will represent the largest portion of the population by 2040.

In 2024, staple foods in Uganda has witnessed growth due to the rising population and urbanisation. However, there is a continued focus on affordability. The majority low-income consumer group in the country looks for the lowest prices, and favours smaller pack sizes, with retailers thus offering compact references. Urban areas continue to see the highest demand, as many people in rural areas still consume traditional foods, make their own bread, and purchase fresh/unpackaged variants of staple

Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products were expensive for many consumers, with distribution and demand focused on urban areas. Thus, many consumers still used traditional or home-made alternatives, rather than specialised home care products.

Cooking ingredients and meals in Uganda performed well in 2024, supported by urbanisation, population growth, improving economic conditions and wider distribution. Rising prices shaped demand, as consumers prioritised lower-priced, including unpackaged, options. Meanwhile, the government continued to invest in local production, especially in edible oils, to offer more affordable options to local consumers. However, many product types remained expensive and lacked wide awareness or availability.

Uganda remains ‘mostly unfree’ for economic freedom, corruption is rife, and peace is frequently disturbed by protests, but state finances are on a sound footing. The economy continues to grow robustly, driven by solid exports, but inflation is increasing again. As a young country, ageing is not an issue and the populace is growing strongly, but the gender gap is meaningful and poverty persists. Although mobile subscriptions are rising, internet use remains low, but innovation could be boosted.

Uganda is a major exporter of tea and coffee, with these being by far the most popular hot drinks in the country. Demand for other hot drinks remains confined to the affluent urban middle class. Unpackaged tea poses challenges, with this being the only affordable option for low-income consumers. Urbanisation, population growth, rising incomes and expanding distribution are fuelling growth, but the lack of a tea aggregation centre continues to hinder the development of packaged tea.

Soft drinks recorded strong growth in retail volume terms in Uganda in 2024 backed by rapid population growth, urbanisation and relative stability in the economy. While inflation remained elevated in 2024 the prices of soft drinks saw only moderate growth with consumers being price sensitive when it comes to shopping for non-alcoholic drinks. As such, rather than risk losing sales to their competitors most players tried to keep their prices stable.

In 2024, consumer health in Uganda reflects a shift driven by inflation and economic conditions. Consumers are prioritising essential, affordable health products, often opting for local brands over imported ones due to higher taxes on the latter. Many rely on pharmacists for recommendations, frequently bypassing doctor consultations. Local pharmaceutical companies benefit from tax incentives and lower operational costs, enhancing their competitiveness. This landscape indicates a growing preferen

In 2024, snacks in Uganda is shaped by rising health concerns and fast-paced lifestyles. Consumers are increasingly aware of non-communicable diseases, prompting a shift towards healthier options. However, on-the-go snacks like biscuits and savoury treats thrive due to busier post-pandemic routines. Inflation and price sensitivity push consumers towards affordable alternatives or home-made snacks. Distribution widens, yet urban-rural disparities persist, with affordability and accessibility driv

Masaka and Lugazi are Uganda’s most economically vibrant cities, with Masaka also expected to see the fastest future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Uganda’s cities are set to face burdens on infrastructure, due to large and increasing populations.

In 2024, dairy products and alternatives in Uganda sees stable demand despite declining inflation and lower milk prices. Small local grocers dominate distribution, with shelf-stable products leading sales. As more mothers join the workforce, demand for convenient baby food and formula is growing, although overall dairy consumption remains steady. Inflation has eased, with the Consumer Price Index (CPI) dropping to 3.3%, but consumer behaviour has not shifted significantly, reflecting sustained p

In 2023, Uganda had the lowest average gross income in the Middle East and Africa but saw a 6.2% rise in per capita disposable income due to robust economic performance. Despite this, income inequality remained significant, with the top 10% of households earning 33.1% of total disposable income. Furthermore, gender inequality persisted, with men having 87.3% larger disposable income than women. The select few individuals responsible for luxury purchases are focused on the capital of Kampala.

Inflation in Uganda has plummeted, reaching 3% in September 2023 from a peak of 11% in October 2022. This decline has led to decreasing commodity prices, notably in food and fuel, and marks the lowest rate in 15 months. As consumer spending power improves, alcoholic drinks, particularly imported wines and whiskies have maintained their appeal against local alternatives like beer, RTDs, and ciders. Leading global brands have sustained their dominance amidst this stable economic backdrop, reinforc

In 2023, Uganda’s GDP growth slowed to 4.6%, but still surpassed the average in the Middle East and Africa. The country’s economic performance was driven by increased private and public spending, and a surge in exports, particularly coffee and gold. However, future economic growth is threatened by the revocation of Uganda’s qualification under the Africa Growth & Opportunity Act and the World Bank’s decision to withhold funding, due to prejudiced laws.

In 2023, Uganda's tobacco sector faced significant changes and challenges amid an improving economy. The industry’s growth aligns with a recovery from inflation, enhancing consumer purchasing power. A notable drop in the consumer price index indicates a more stable economic environment. However, due to inflation, many low-income consumers turned to counterfeit brands, particularly Supermatch smuggled from Kenya, and sold by informal traders such as street vendors, kiosks, and hawkers, especially

In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a notable rise in e-commerce through platforms like WhatsApp groups and Facebook, catering primarily to affluent and urban middle-aged demographics. Despite the growing preference for herbal items, the BPC is witnessing innovation, particularly in skin ca