In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and urbanisation continued to boost sales.
Demand for home care products has benefited from growing awareness of hygiene and cleanliness amongst consumers ever since the COVID-19 lockdown was imposed in 2020, which has continued even as lifestyles have returned to normal. The outbreak of Ebola in 2022 reinforced this trend.
Mid- and high-income households generally employ maids, with these responsible for all household cleaning jobs, including laundry and dishwashing. Maids often live in their employers’ homes and often work long hours of around 10 hours per day.
Uganda has a young population, with a median age of just 17 years old. Those aged 0-15 years old account for almost half of the population.
Road infrastructure is seeing rapid improvement in Uganda, although it can be difficult to reach remote areas. Urban and intercity transportation infrastructure are improving, following investment in transport projects such as Uganda Railways and the Entebbe-Kampala Expressway.
Home care is expected to see strong growth in the forecast period, with rising disposable income levels and urbanisation set to improve consumers’ access to these products. Urban distribution is also expected to expand, both in terms of outlet reach and the range of products, brands and variants available in stores.
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Understand the latest market trends and future growth opportunities for the Home Care industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care research and analysis database.
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