In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes.
In 2023, the relentless surge in inflation significantly impacted consumer spending habits, particularly in the beauty and personal care sector. Products like Nivea deodorants witnessed notable price hikes, prompting a discernible reduction in consumption among consumers who found themselves grappling with higher costs for everyday essentials.
Up to the early-2000s, parents generally used cloth nappies on infants, although the use of disposable nappies/diapers/pants is increasingly popular among urban dwellers who are attracted by the hygiene and convenience that these products offer. The rural majority however continue to use cloth nappies, with this linked to limited rural distribution for disposable products and to low average income levels in rural areas.
Uganda has a very young population, with a median age of just 16-years-old, with consumers aged 0-14 years accounting for 47% of the population in 2023. The young population continues to drive sales of baby and child-specific products.
Transportation infrastructure continues to rapidly improve in Uganda, although the road network remains poor in many areas. Rural areas in particular tend to feature poorly maintained and unpaved roads, while road density can be low.
Over the forecast period, beauty and personal care in Uganda will present a series of dynamic shifts and challenges. Rising consumer awareness regarding the hazards of synthetic products is expected to reshape consumption patterns, with a growing preference for organic alternatives among certain demographics.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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