Colour Cosmetics

Total report count: 83

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Country Report Jun 2025

The demand for colour cosmetics in Austria rose in 2024, supported by a confluence of trends spanning pricing, product innovation and social media influence. Overall value sales were driven upward by increases in average unit prices across most product types, while growing consumer interest in skin-enhancing formulations strengthened engagement with colour cosmetics. Skinification remained a key trend, with more make-up products containing ingredients traditionally found in skin care, such as hy

EUR 1,125
Country Report Jun 2025

Sales of colour cosmetics entered a period of normalisation in Australia in 2024, with the category seeing steady growth in current value terms after the strong post-pandemic rebound in 2023. This deceleration reflects a combination of factors, including the fading base effect from the surge in demand when consumers returned to regular beauty routines after the pandemic, as well as ongoing cost-of-living pressures prompting shoppers to rationalise their discretionary spending. Increased promotio

EUR 1,125
Country Report Jun 2025

Colour cosmetics in Sweden continued to perform well in current value terms in 2024. Value growth was boosted by a strong premiumisation trend, product innovation, and sustained consumer interest. Sweden’s minimalist aesthetic still influences usage, with a focus on skin-first, natural-looking make-up and multifunctional products. However, colour cosmetics as a whole has become more central to beauty routines, especially among younger consumers.

EUR 1,125
Country Report Jun 2025

Colour cosmetics saw current value growth in the UK in 2024. The category has experienced a "make-up renaissance," as consumers have turned to colour cosmetics to enhance their looks, self-confidence and indulge amidst a challenging economic and political climate. During the final year of the review period, category growth was driven by numerous successful launches from major brands across product categories. Consumers are increasingly experimenting with new and trending products, leading to the

EUR 1,125
Country Report May 2025

Colour cosmetics saw strong current value growth in the United Arab Emirates in 2024. Masstige-positioned colour cosmetics are experiencing significant growth, driven by their strong appeal to price sensitive consumers who refuse to compromise on brand image or product quality. These brands offer an attractive middle ground between luxury and mass-market options, making them particularly resilient in the economic environment prevailing at the end of the review period. Brands such as Kiko Milano

EUR 1,125
Country Report May 2025

In 2024, value sales of colour cosmetics recorded a double-digit increase in Portugal, with strong and sustained growth, driven by rising consumer engagement. Shoppers are increasingly well-informed about brands, product formats and purposes, and ingredients, which is encouraging experimentation and sales. This trend is reinforced by a growing variety of offerings across different price points and skin tones, making colour cosmetics more inclusive and dynamic. Social media remained a powerful ca

EUR 1,125
Country Report May 2025

Colour cosmetics registered both healthy current value and volume growth in Latvia in 2024. Affordability, as well as continuing innovation, supported growth. In addition, influencers on social media are playing an increasing role in driving sales, particularly for consumers under 30 years of age.

EUR 1,125
Country Report May 2025

Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand was evident in facial make-up and lip colour, with BB creams and multi-use products performing particularly well.

EUR 1,125
Country Report May 2025

In 2024, colour cosmetics in Lithuania registered strong, if significantly slower, retail volume and current value growth. The category exhibits signs of maturity or even saturation in some areas. New make-up trends move away from heavy applications of products. In general, younger generations are more likely to look for non-mainstream brands as they pursue better value for money and affordability.

EUR 1,125
Country Report May 2025

Colour cosmetics maintained robust growth in 2024, though at a slower pace than in previous years, largely due to the strong momentum already established post-pandemic. Unlike several other beauty and personal care categories, colour cosmetics did not experience any notable post-pandemic slowdown. While categories such as nail polish began to show signs of maturity, the overall category remained dynamic, supported by continued consumer interest in make-up, the rise of social media tutorials, exp

EUR 1,125
Country Report May 2025

Colour cosmetics in Indonesia showcased healthy growth in 2024, driven by double-digit retail current value increases in categories such as eye make-up, facial make-up, and lip products. This growth was underpinned by a new generation of young Indonesians who are increasingly interested in beauty and self-expression. Young consumers, influenced by social media and beauty influencers, are experimenting with new looks and products, boosting demand for colour cosmetics. Categories such as eye make-

EUR 1,125
Country Report May 2025

Growth of colour cosmetics in 2024 was supported by persistent inflation and rising prices, as well as increasing demand for multifunctional and halal-certified products. Consumers increasingly sought value-for-money colour cosmetics, including BB creams with SPF, and products tailored to local needs, such as foundations for Pakistani skin tones.

EUR 1,125
Country Report May 2025

Retail current value sales of colour cosmetics continued to surge in Uruguay during 2024. A key factor behind this was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for Uruguayan consumers to buy products from abroad or those illegally imported fr

EUR 1,125
Country Report May 2025

Colour cosmetics in Egypt saw a decline in volume sales in 2024, largely due to a series of substantial price increases. Prices have surged by over 40%, following even steeper rises after local currency devaluation in March. These ongoing price increases have placed considerable strain on local consumers, compelling them to prioritise essential items over discretionary purchases like colour cosmetics.

EUR 1,125
Country Report May 2025

Colour cosmetics saw dynamic current value growth in Ukraine in 2024. Part of this dynamism was generated by rising prices, but other growth factors were also visible. One of the key trends witnessed amongst Gen Z consumers was a desire to avoid very bright make-up and a move towards a more natural look. Eye make-up was the largest category in colour cosmetics in Ukraine in 2024, and continued to grow during the year, reflecting historic trends in the market. Although a trend towards less bright

EUR 1,125
Country Report May 2025

In 2024, colour cosmetics in Greece experienced a significant double-digit value increase. While the growth rate was lower than 2023, the category has surpassed its pre-pandemic value levels. This positive trend has been influenced by ongoing inflation and changing consumer preferences.

EUR 1,125
Country Report May 2025

In 2024, value sales of colour cosmetics experienced a robust double-digit increase. A key driver of this growth was the rising influence of social media personalities on platforms such as TikTok and Instagram, where content focused on the use, promotion, and discussion of colour cosmetics. This trend notably resonated with a younger female demographic, who became increasingly engaged in the category. As such, the growth of this audience supported overall sales in colour cosmetics during 2024.

EUR 1,125
Country Report May 2025

Colour cosmetics in Ireland saw solid current value growth in 2024, supported by renewed consumer interest in beauty as a form of self-expression and confidence. Everyday make-up use is picking up, particularly in facial products and lip colour, as consumers seek polished looks for work, socialising and content creation. Growth continues to be fuelled by accessible, trend-led brands offering bold pigments and skin-enhancing finishes that appeal to younger shoppers and TikTok-driven beauty trends

EUR 1,125
Country Report May 2025

Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine for women across different income levels.

EUR 1,125
Country Report May 2025

Colour cosmetics in Romania witnessed a slowdown in value growth due to weaker unit price growth. Demand for colour cosmetics has remained strong since the COVID-19 pandemic. Consumers are keen to invest in new make-up and experiment with new looks. Price sensitivity is shaping demand patterns in 2024, with mass colour cosmetics outperforming premium lines across multiple categories. The growing popularity of using dupes (duplicates) of popular premium products, is driving sales in the mass segm

EUR 1,125
Country Report May 2025

Colour cosmetics in Israel saw growth in total current value sales dip moderately in 2024, mainly due to the gradual easing of inflationary pressures related to the country’s war against Hamas. However, this created more scope for price competition and bolstered consumer confidence and purchasing power, hence volume growth accelerated slightly from 2023. An uptick in overall demand was also supported by favourable demographic factors, rising image-consciousness and the growing popularity of onli

EUR 1,125
Country Report May 2025

Retail current value sales of all categories of colour cosmetics in Argentina registered exponential growth in 2024, driven by triple-digit inflation rates, while retail volume sales fell sharply. At constant 2024 prices, colour cosmetics also witnessed a decline in retail value sales. The reduced use of colour cosmetics can be attributed to several factors in 2024, including fewer social outings, such as visits to restaurants, pubs and other recreational places, as well as a decline in employme

EUR 1,125
Country Report May 2025

Colour cosmetics in Malaysia continued to register strong retail volume and current value growth in 2024. This performance was backed by healthy sales development in both premium and mass colour cosmetics. While inflationary pressure on prices pushed retail value sales, innovative product features and hybrid functions, such as sun protection combined with colour cosmetics and skin care combined with colour cosmetics, played key roles.

EUR 1,125
Country Report May 2025

Colour cosmetics has been hit particularly hard by recent inflationary pressures in Slovenia and the resulting significant price increases, which, although more moderate, still persisted in 2024. The category is dominated by mass-market products, which saw slower growth than their premium counterparts in 2024, largely due to ongoing price sensitivity among the former’s core consumer base.

EUR 1,125

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