Colour cosmetics in Indonesia is projected to experience a double-digit retail value CAGR at constant 2024 prices over the forecast period, partly driven by the rapid development of digital platforms. Online marketplaces such as Shopee, Lazada, and TikTok Shop have revolutionised accessibility, enabling consumers from both urban and rural areas to easily explore and purchase beauty products.
The demand for affordable colour cosmetics is set to rise in Indonesia over the forecast period, driven by a growing preference for budget-friendly options amongst younger and price-conscious consumers. Local brands, including Hanasui, are tapping into this trend with their extensive ranges of cost-effective products.
Future innovations in colour cosmetics are expected to focus on the colour and texture of products, offering flexibility for consumers to express themselves. This trend is particularly relevant amongst Millennial and Gen Z consumers, many of whom like to experiment with how they look.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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