Sales of colour cosmetics are expected to continue to rise, driven by growth in tier-2 cities and higher spending by younger consumers. Lip products is anticipated to record the fastest growth, fuelled by influencer-led trends on platforms such as TikTok and Instagram.
Multifunctional products, such as lip products with sun protection and moisturising benefits or products such as BB creams, which can function both as foundation and skin care products, will register high growth over the forecast period as they offer better value for money than buying separate products. In addition, their increasing popularity will be driven by consumers’ need for convenience, as they lead increasingly busy lives.
Innovation is set to focus on clean and hybrid cosmetics, with upcoming launches likely to include tinted sunscreens, radiance-enhancing powders, and versatile multi-use sticks like lip-and-cheek tints, often formulated with halal and herbal ingredients. To attract digitally savvy consumers, brands are also expected to experiment with virtual try-on technology and visually appealing, eco-conscious packaging such as refillable pens and sustainable compacts.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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