Colour cosmetics is projected to see slow growth in retail volume and value (constant 2024 prices) sales in the forecast period. Retail value growth is likely to be mainly generated by price rises, as organic growth avenues stagnate, not least with the anticipated decline in the female population.
Little in the way of innovation or dynamism is expected during the forecast period. Less intense make-up routines are anticipated.
Meanwhile, the forecast period may prove challenging for major players, with younger generations of consumers likely to try new brands but with a focus on affordability and better value for money. L'Oréal is likely to see stronger competition in the forecast period.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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