Although demonstrating strong results in 2023, colour cosmetics is not expected to showcase raising growth levels across the forecast period. Challenged the landscape faces includes the rising fashion for natural, healthy looking skin.
With professional salon nail care gradually replacing at-home nail care, nail products are expected to perform poorly over the forecast period. Nail polish, which drove positive category performance in 2022, is expected to present the strongest decline, while nail treatments and strengthens will fail to establish strong market positions.
Cosnova is set to continue challenging L'Oréal for the top position across the forecast period. The player has a strong reputation for faster development, aligning with rising trends through innovative products and brand offerings.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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