Colour cosmetics is expected to witness steady retail volume and constant value growth in the upcoming period. While make-up usage is still recovering to pre-pandemic levels, the category is being revived by demand for lightweight, skin-enhancing formats like BB creams and glow products.
A trend that is gathering pace in colour cosmetics is the decoupling of make-up from age or occasion. Younger users are wearing makeup purely for play or aesthetic reasons, as opposed to formality, while older users are adopting minimal looks more regularly.
Future innovation in colour cosmetics will likely centre on minimalist, skin-enhancing formulas promoting better wear and fewer ingredients. Expect lighter bases that adapt to skin tone, multi-use cheek/lip hybrids, and “barely-there” eye colour with skincare claims.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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