Looking ahead, colour cosmetics is projected to experience growth, driven by several key factors. Makeup holds deep cultural significance in Egypt, and increasing exposure to social media platforms like Instagram has greatly influenced beauty trends, particularly among Gen Z.
The challenging economic climate is triggering a notable shift in consumer behaviour, with shoppers increasingly opting for more affordable options. As a result, mass colour cosmetics is experiencing a surge in demand, offering significantly lower prices than premium counterparts.
The challenging economic conditions have prompted consumers to adopt new purchasing strategies, such as buying smaller product sizes, choosing multi-use items like the popular multifunctional lipstick blush sticks, and reducing the frequency of cosmetic purchases. This emphasis on value and affordability is expected to continue influencing colour cosmetics in the near future.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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