Colour cosmetics in Greece is expected to maintain healthy growth in 2025, with value sales projected to continue rising at high single-digit rates throughout the forecast period. With the exception of nail products, which have seen stagnation since the reopening of salons post-COVID-19, the remainder of the category is set to surpass pre-pandemic levels within the forecast period.
Across the forecast period, the minimalist trend is set to rise in colour cosmetics, driven by a demand for efficiency and a trend towards natural beauty. Some consumers will increasingly favour shorter, more streamlined make-up routines, focusing on perfecting the skin’s base.
Practicality, value, and convenience will play a role in shaping consumer behaviour in colour cosmetics across the forecast period. As beauty routines become more adaptable to modern lifestyles, demand for travel-sized formats, mini make-up sets, and the ongoing popularity of subscription boxes is set to rise.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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