Looking ahead, the forecast for colour cosmetics in Romania suggests continued positive development in both retail volume and current value terms. In fact, rates of increase are expected to gradually rise over the course of the forecast period.
Premium sales of colour cosmetics will outperform mass colour cosmetics over the forecast period. The general premiumisation trend will gain traction bringing more premium products into the market.
Multifunctional products with added benefits will continue to emerge in colour cosmetics, in both the mass and premium segments, with more sophisticated and complex formulations becoming available. Some brands are already focusing on launching new products, such as Teaology’s Tea Lash Volume Peptide mascara.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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