Sales of colour cosmetics are expected to rise in current value terms during the forecast period. The increasingly knowledgeable consumer, who tends to use a wider range of products to achieve flawless final looks, is likely to drive growth within the category.
In line with broader trends across beauty and personal care, sustainability, both in terms of product formulations and packaging, is expected to remain a key focus throughout the forecast period. This is particularly relevant given that colour cosmetics increasingly target Millennials and Generation Z, consumer groups that are notably more environmentally conscious.
The fusion of skin care and colour cosmetics is a trend set to gain further momentum over the forecast period, blurring the lines between categories. The incorporation of ingredients such as hyaluronic acid, vitamin C, and antioxidants into make-up products is expected to grow, driving continued innovation.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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