Following the increase in VAT from 17% to 18% at the start of the year, colour cosmetics is expected to see current value growth pick up slightly in 2025. In contrast, it is anticipated resultant price hikes will cause volume growth to slow from 2024, albeit not significantly.
During the second half of the review period, the Israeli government began implementing a series of reforms to cosmetics import regulations in order to simplify bureaucratic procedures and reduce costs. The ultimate goal of these reforms is to bring down prices for consumers by increasing supply, but significant progress on this front has yet to be achieved due to the inflationary impact of the war against Hamas.
Rising health-consciousness among Israelis means formulas that mainly comprise natural ingredients and have fewer or no harsh chemicals will be a key focus for innovation in colour cosmetics over the forecast period. Similarly, growing concerns about ethical and environmental issues should ensure varieties that are suitable for vegans, not tested on animals and have stronger sustainability credentials become more widely available.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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