Over the forecast period, Australia’s colour cosmetics market is expected to enter a phase of structural normalisation, with growth gradually returning to the single digits, mirroring patterns seen prior to the pandemic. This recalibration follows a period of volatility, including a sharp post-lockdown rebound and a subsequent deceleration in 2024.
One of the key trends that is expected to inform the development of colour cosmetics over the forecast period is the convergence of skin care, wellness, and emotional storytelling in product and retail innovation. As Australia’s colour cosmetics market normalises, growth will likely be increasingly underpinned by brands that move beyond traditional beauty narratives to deliver layered value propositions, combining functional skin care benefits, wellness cues, and emotionally resonant storytelling.
Innovation will likely remain the cornerstone of growth in Australia’s colour cosmetics category, not through novelty alone, but via targeted, value-adding product development that aligns with evolving consumer expectations. The convergence of skin care and make-up will remain a major focus of innovation, with hybrid formulations such as tinted serums, complexion drops, and SPF-infused lip and base products responding to consumer demand for products that deliver both aesthetic payoff and skin health benefits.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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