Home improvement in Taiwan registered another impressive performance in current value growth terms in 2024. With the shift towards home-centric lifestyles and hybrid working arrangements having gained momentum since the pandemic, sales were bolstered by the increasing willingness of consumers to invest more in enhancing and personalising their living spaces. Robust demand also reflected the growing tendency of people to undertake home renovation and repair projects themselves instead of hiring p

Home improvement maintained positive sales in Brazil in 2024, with the rate of growth higher compared to the previous year. Brazil’s home improvement sector has been steadily growing, as record property prices and high interest rates have contributed to demand for home renovations among Brazilians. Property prices have increased dramatically in the main Brazilian cities and, in accordance with reports, in São Paulo, Brasília, Curitiba and Rio de Janeiro, in the last two years, prices have risen

The home improvement market in the Netherlands declined in 2024, driven by a mix of economic pressures, shifting consumer behaviour, and a cooling housing market. Higher interest rates and tighter mortgage lending conditions led to a drop in home sales and discouraged new renovation projects. Many homeowners postponed large-scale upgrades due to increased borrowing costs and uncertainty around property values. At the same time, elevated prices for materials and labour, fuelled by inflation, furt

Home improvement in Poland saw current value sales fall in 2024. Though inflation eased, it was still an issue, and this dampened value sales. Additionally, residential construction activity has weakened, partly due to increased housing prices. These economic pressures have led to a reduction in home improvement projects, as consumers prioritised essential expenditures over renovations.

Home improvement in South Korea witnessed a significant slowdown in 2024, with stagnant value sales tempered by economic headwinds and cautious consumer spending. Renovation activity continues, especially in ageing apartment complexes from the 1990s, but investments are more selective, often focusing on essential upgrades such as flooring, sanitaryware, and fixtures that enhance safety and energy efficiency. Wellness and accessibility remain key priorities, particularly with the ageing populatio

In 2024, the US home improvement category experienced a decline in value sales due to several interrelated factors. Elevated interest rates made financing large renovation projects more expensive, prompting homeowners to defer such investments. The Joint Centre for Housing Studies at Harvard University projected a decrease in annual expenditures for home improvements and maintenance through the third quarter of 2024, impinging on demand for home improvement products and materials. The slowdown i

Sales of home improvement products declined in China in current value terms in 2024, primarily due to the persistent weakness in the property market. With reduced demand for new housing and a cautious consumer mindset, investment in home renovations and upgrades significantly declined. A climate of economic uncertainty, exacerbated by job market concerns and inflationary pressures, led households to scale back on discretionary expenditure, including home improvement projects. Despite governmenta

The decline in home improvement value sales in Hong Kong in 2024 was driven by a combination of economic challenges, a weak property market, and structural constraints within the industry. Elevated interest rates and tighter access to credit made it more difficult for homeowners to finance renovations, while falling home prices reduced both the incentive and capacity to invest in upgrades. A slowdown in property transactions and persistent vacancy rates further discouraged some refurbishments. C

Sales of home improvement products declined in current value terms in 2024. This was primarily due to the impact of high interest rates, reduced housing market activity, and inflationary pressures. Elevated mortgage rates discouraged consumers from purchasing new homes as well as impacting the demand for refinancing, leading to fewer home sales and, consequently, fewer home remodelling and renovation projects. Additionally, inflation eroded consumer purchasing power, prompting homeowners to dela

Home improvement achieved small positive value sales in Singapore in 2024, albeit at lower rates of growth than seen in the recent review period, in a cross-category trend. However, there remain numerous positive drivers which are helping to support ongoing baseline demand. The rise of DIY culture, particularly among younger homeowners and renters, is encouraging more people to take on small renovation or decorative projects themselves — inspired by tutorials and makeover content on social media

Home improvement in India experienced fast retail current value sales growth in 2024. Increasing disposable incomes and rising aspirations among the middle-class consumer base have led to higher spending on home renovation and improvement projects. Consumers are investing more in enhancing the aesthetic appeal and functionality of their homes, reflecting their desire for a better living environment. In addition, the growth in the residential property market has significantly boosted the demand f

Malaysia’s home improvement market experienced notable growth in current value terms in 2024. One key contributor has been the rise of DIY culture, which has evolved from a cost-saving necessity during the COVID-19 pandemic into a form of creative self-expression. Today’s homeowners are motivated by a desire for personalisation, fuelled by exposure to interior design trends and social media platforms that promote creative home transformations.

The market for home improvement in South Africa registered only modest growth in current value terms in 2024. Given the challenging economic environment, cosmetic upgrades such as wall repainting, the installation of feature tiles, and sanitaryware replacements emerged as popular options, offering high visual impact at a relatively low cost. These types of renovations were widely promoted in property-focused media as effective ways to enhance both day-to-day liveability and potential resale valu

Current value sales of home improvement increased in 2024, driven by a surge in renovation activities among homeowners, supported by residential construction and the expansion of retailer networks. Media features such as the Philippine Daily Inquirer’s “Elevate Your Home This 2024” series inspired a wave of DIY projects, including bathroom upgrades and decorative accent wall installations. Specialist retailers like Wilcon Depot generated interest by participating in industry events such as WORLD

Retail current value sales of home improvement continued to rise in Romania in 2024—albeit at a slower pace than in the previous year—supported by steady consumer investment in renovation and repair projects despite broader economic pressures. Households prioritised value-led upgrades, focusing on essential fixes, energy-efficient systems and aesthetic refreshes, particularly in older housing stock across regional towns and peri-urban areas. Persistent inflation influenced purchasing decisions,

Value sales of home improvement in the UK decreased in 2024, reflecting a wider slowdown in discretionary consumer spending. The ongoing cost-of-living crisis continued to weigh heavily on household budgets, with consumers forced to prioritise essential expenses such as food, rent, and energy bills over non-urgent home upgrades. As a result, many planned renovations were either delayed or scaled back, with a clear preference emerging for maintenance and cosmetic updates over full-scale structura

In 2024, home improvement in Argentina recorded robust growth, driven by a thriving DIY culture, heightened economic pressures, and the increasing digitisation of retail. As consumers sought cost-effective ways to enhance their living environments, demand surged for tools, affordable materials, and decorative items suited to self-led renovations. This trend was amplified by the popularity of online tutorials and influencer content, which empowered consumers to undertake projects with greater con

Current value sales of home improvement increased in Turkey during 2024, primarily due to the rising cost of hiring handymen and tradespeople. A broader cultural shift toward self-sufficiency, especially among middle-income urban households, also drove demand. However, while the DIY trend increased consumer interest in owning home improvement items such as power tools, volume growth was impacted by the persistently high prices of quality tools, especially those of imported brands like Bosch and

Though current value sales increased in home improvement in Ukraine in 2024, constant value sales fell, as continuing inflation hit profit margins. Sales were mainly driven by repairs and rebuilding of residential buildings damaged by the war, with the government and also international organisations providing subsidies. As such, value sales were mainly driven by recovery efforts rather than typical home improvement trends. Home paint accounted for most value sales and also registered the highest

In 2024, home improvement in Canada experienced steady growth as renovation spending remained resilient despite the pressures of high interest rates and persistent inflation. Many homeowners, deterred from relocating by the rising cost of living, instead redirected their focus toward upgrading their existing homes. Renovation projects increasingly emphasised energy efficiency, with consumers investing in enhancements that delivered long-term savings and sustainability benefits. DIY activity rema

Value sales of home improvement managed only minimally positive sales in Thailand in 2024, influenced by several factors. The nation's GDP growth decelerated, falling short of expectations and trailing behind neighbouring countries, and high household debt has constrained consumer spending, leading to reduced demand for home improvement products. Indeed, major retailers such as Siam Global House, DoHome, and Thai Watsadu reported sales declines in 2024, despite efforts to expand their store netw

In 2024, the slowdown in value growth of home improvement in the United Arab Emirates - particularly across categories such as floor covering, hand tools, home paint, power tools, and wall covering - can be attributed to a mix of economic, market, and regulatory factors. High inflation and increased cost of living have pushed consumers to delay non-essential renovations, directly impacting demand for decorative paint, wallpaper, and flooring upgrades. Meanwhile, global supply chain disruptions a

Switzerland’s home improvement market continued to face challenges in 2024, as economic caution and reduced construction activity weighed on consumer spending. The high cost of living and persistent uncertainty led many households to delay renovation projects, while high mortgage rates discouraged investment in new properties. With much of the pent-up demand from the pandemic already fulfilled, categories that had previously benefited from the home renovation boom saw stagnation or decline. Floo

The Swedish home improvement market contracted in current value terms in 2024, due to rising borrowing costs, sluggish housing activity, and tighter household budgets. Confronted with elevated energy and material prices, many consumers scaled back to smaller, lower-cost projects - often tackling them independently to avoid labour costs - while prioritising eco-friendly options where possible. Popular DIY activities included wall painting, flat-pack furniture assembly, laminate or vinyl floor ins