Sales of nappies/diapers/pants are expected to rise in retail current value terms during the forecast period, whilst retail volume sales are set to continue to fall. According to a recent announcement from the Japanese government, 2024 marked a record low in the number of children born in Japan, as well as in the total fertility rate, the lowest since statistics began in 1899.
The top three brands in nappies/diapers/pants hold a substantial share, together accounting for about two thirds of value sales, indicating a highly competitive landscape. However, a significant shift occurred when Oji Nepia announced the cessation of its in-house production of the Genki! brand in 2024.
Promoting a comprehensive theme such as parenting, rather than focusing solely on individual brands or products, can effectively engage parents. In February 2024, the Thanks Mama forum event was held at Ariake Garden, targeting families with infants aged 0-3 years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!