Although a marginally positive retail current value CAGR is anticipated for nappies/diapers/pants in Mexico in the forecast period, retail volume sales are set to continue to decline, due to the continued fall in the birth rate and thus the falling number of children aged 0-3. However, there are likely to be opportunities in specific categories, such as new born and junior nappies/diapers, in which demand has shown greater stability, and these categories are expected to see the slowest retail volume declines.
As digital retail continues to evolve, the role of retail e-commerce in nappies/diapers/pants may expand over time. In the forecast period, retail e-commerce is expected to see continued growth due to its current low penetration rate in nappies/diapers/pants, which is likely to take share from grocery retailers such as supermarkets and hypermarkets.
A response by companies to the decline in demand for nappies/diapers/pants in Mexico has been innovation, particularly in terms of enhancing product quality, and introducing sustainable alternatives, and this trend is set to continue in the forecast period. There is an emphasis on developing products with softer fibres, improved absorption capability, and features that provide greater comfort for babies, and a better performance.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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