Nappies/diapers/pants is expected to maintain its declining trend in South Korea throughout the forecast period, with sales set to fall in both retail volume and current value terms. With the anticipated fall in the birth rate, there is expected to be little opportunity for growth in the forecast period.
Brand loyalty is strong in nappies/diapers/pants in South Korea, which means that brand such as Huggies, Pampers, and MamyPoko will continue to lead, and will have opportunities for growth in offering premium products, as consumers look to take good care of their children. The strength of these players also makes it difficult for new brands to enter the market.
In the forecast period, players are likely to enhance their competitiveness through product segmentation. This has already been seen in terms of a widening offer of products specifically designed for comfort during the hot summer weather.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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