Nappies/diapers/pants in Austria is projected to record a steady performance over the forecast period, although only marginal volume and value growth is predicted annually. The declining birth rate will have an impact on overall sales, especially regarding newborn variants.
Sustainability and eco-friendly alternatives will continue to gain momentum in the forecast period. Environmentally conscious consumers will seek out more sustainable diapers, including products containing biodegradable materials like bamboo fibres, organic cotton, and plastic-free and recyclable packaging to reduce waste.
Premiumisation and innovation in diaper products will gather momentum in the forecast period. Some innovations can be expected, including integrating sensors to indicate wetness, breathability, or comfort in smart diapers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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