Nappies/diapers/pants is expected to record stronger growth in both volume and value terms (at constant 2023 prices) over the forecast period. Although inflationary pressures were experienced in 2023 and unit prices increased, the essential nature of the product ensured that stable growth was recorded by the category.
A growing trend within the category is the innovation and new product claims made by manufacturers and suppliers of nappies/diapers/pants. Consumers are frequently looking for perceived healthier options in the form of natural and sustainable products that prevent discomfort and rashes when used by their children.
As with many categories, the trend of increasing e-commerce sales within nappies/diapers/pants is expected to continue growing over the forecast period. Local consumers are becoming increasingly aware of the benefits and the convenience that comes with purchasing nappies/diapers/pants online and receiving them via delivery.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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