Nappies/diapers/pants is expected to continue on its consistent growth trajectory over the forecast period. The category is the largest within tissue and hygiene in value terms, a position it is likely to retain due to the essential nature of the products.
As with many categories, the trend of increasing e-commerce sales within nappies/diapers/pants is expected to continue growing over the forecast period. Local consumers are becoming increasingly aware of the benefits and the convenience associated with purchasing nappies/diapers/pants online and receiving them via delivery.
There is a slow but growing emphasis on eco-friendly and biodegradable nappies/diapers in South Africa, driven by increasing consumer awareness of environmental issues. Over 12% and 14% of consumers in South Africa indicated in Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded January to February 2024) that they place an emphasis on biodegradable and environmentally-conscious nappies respectively, when looking to purchase these products.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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