Nappies/diapers/pants is expected to continue to decline in both retail volume and current value terms in China in the forecast period, as the population aged 0-3 is expected to continue shrinking. However, the premiumisation trend within nappies/diapers/pants is set to continue, with disposable pants seeing the best performance – albeit still with the expectation of decline – and expanding its share of overall sales.
Retail e-commerce is expected to maintain its dominant share of distribution for nappies/diapers/pants in China in the forecast period. However, unlike many other industries, major shopping festivals are having an increasingly limited impact on sales of nappies/diapers/pants.
Consumer demand for nappies/diapers/pants is becoming increasingly segmented, scenario-driven, and personalised in China, driving continuous upgrades and expansions within different categories. New parents are now more inclined to select products based on specific usage scenarios and functional attributes.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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