As birth rates in North Macedonia continue to decline over the forecast period and the potential consumer base shrinks, nappies/diapers/pants will begin to struggle to remain viable, further limiting volume growth. In response to this, innovation and new product development will concentrate on offering added value, which will enhance the prospects for more stable value growth for the entire category.
The potential of e-commerce is expected to remain robust throughout the forecast period. New investments in online retailing by leading modern grocery retailers will inevitably yield strong growth for this distribution channel, enabling it to enjoy the most dynamism.
Looking ahead, nappies/diapers/pants is expected to continue evolving, with a greater focus on incorporating sustainable materials and technologies while interweaving the latest smart technology to enhance monitoring and provide more personalised care. Increased awareness of environmental responsibility, along with an emphasis on skin health, comfort, and a baby's well-being, will remain a major focus for leading manufacturers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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